The M/FW Retail Activation aims to encourage M/FW consumers to visit City of Melbourne stores.
The activation will work as follows:
- Consumers sign up to the M/FW newsletter (via iPad) to register for a ‘lucky dip’ prize at the activation in the MFW Forecourt at Melbourne Town Hall
- Consumers are then invited to choose their lucky dip prize envelope which contains a store offer
- Consumers take their offer in-store to redeem
- The activation design is an oversized fan that is folded out and includes individual boxes that are fixed to a shelf
- The activation will be staffed by M/FW team members who will talk through the steps with consumers to encourage interaction