Member Resources

With City Precinct being a part of the Precinct program - a City of Melbourne initiative; this page provides you with information from City of Melbourne and other educational topics which may be useful as a member.

The City of Melbourne also delivers a range of marketing and communication activities throughout the year, aimed at driving visitation and supporting the city’s events, attractions and local businesses.

As a business in the City of Melbourne municipality you can harness a number of promotional opportunities to help support your business or event. From getting involved in the City of Melbourne campaigns to accessing their online and social media channels, there are a range of ways to help grow your profile.

To find out more, visit Melbourne Enterprise



I'M A NEW MEMBER; WHAT DO I GET?

ENGAGEMENT

The biggest opportunity is the social network you gain from engaging with other like-minded businesses in the CBD. For about $8 a month, come and join the committee to engage, drink, eat and learn from each other!

EDUCATION

Educational evenings where you come and learn from speakers and local businesses.

SOCIAL MEDIA

Utilise our social media channels: Facebook, Instagram, Twitter (?). Have something going on with your business? - event or promotion; then flick over an email and let us know. Our member profiles are also on a rotation throughout the year, which also makes for an easy repost on your own channels.

CITY SESSIONS

Holding an event? Let us know and we can give you a plug on our City Sessions website - our consumer facing website.

MAJOR EVENTS

Opportunities to be involved in:

· Festival of Steve

· City Sessions

· MTIE (presented by Destination Melbourne)

· Motorclassica



CITY OF MELBOURNE - MARKETING

City Precinct was fortunate enough to have 2 members of the City of Melbourne Marketing team at our event to speak with our members and here are a few pointers:

  1. First and foremost... create a business listing on the City of Melbourne website!!! This is the easiest way for City of Melbourne find you and to link content on their website to you. To create a listing click here
  2. High quality imagery - what would make YOU look at an image when you scroll through your own social media?
  3. #melbmoment - use this hashtag for everyday activities. This makes it easier for City of Melbourne to see your image and inspires others to be curious about your image. Curiosity creates fans; creates advocates!
  4. #inmelbcity - use this hashtag when you have an upcoming event or you are at an event... better yet, USE BOTH HASHTAGS
  5. How to be featured and lead time:
    1. What's on website Business Listing - ASAP (click here)
    2. Twitter - 48 hours
    3. Facebook - 3 days
    4. Newsletter - 4 weeks
    5. What's On blog - 4 weeks

Information regarding the City of Melbourne marketing can be found here



THE NEW .melbourne DOMAIN NAME

There has been a lot of talk about this new domain name .melbourne

Why is everyone talking about it?

Is it worth using it?

If so, why?

How will it benefit my business?

Click the link below for a great article on how this domain name may actually drive more traffic to your website:

Go Local: How a .melbourne Domain Name Will Help You Rank


For more information please contact info@cityprecinct.com.au.

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