Erika is an independently owned fashion boutique housed in the historic Stalbridge Chambers, located at 437 Little Collins Street. This women’s fashion boutique is home to a vibrant range of clothing, jewellery, millinery and accessories. Erika is also fast becoming celebrated as housing the largest and most diverse range of brooches in Melbourne featuring over 2,000 individual pieces. The range spans across bright resin brooches to delicate crystal floral and glittering gems fit for a bride. The boutique comes alive during the Spring Racing Carnival when the store is filled with magnificent millinery in every shape and size. There truly is something for everyone at Erika.
Owner Hilda Simonds’ vision is to dress women in unique, interesting pieces and prides herself on styling outfits and matching accessories for any occasion. Her ever-changing window-displays showcase Hilda’s exquisite eye for detail and seasonal trends.
Erika & Jago MFW 2019: The Festival of ST/EVE will showcase a collection of milliner extraordinaire Peter Jago’s iconic creations. Meet the man and make an appointment to have your very own Jago exclusive head piece designed for you! Also available will be stylist Hilda from the fabulous Erika Boutique.
Hilda dresses women in unique, interesting pieces and prides herself on styling outfits and matching accessories for any occasion. Her shop is home to more than 2000 brooches, a selection of which will be showcased and for sale at this year’s Festival of ST/EVE in the Melbourne Town Hall.
Meet the Makers: Hilda and Jago will be onsite on Tuesday 3, Wednesday 4 and Thursday 5 September.
Festival of ST/EVE x Melbourne Fashion Week offer: Discover the art of millinery. Make an appointment with Peter Jago for a private millinery consultation. Forms will be onsite to make an appointment.
Presented by City Precinct, Festival of ST/EVE is an annual celebration of the Modern Melburnian. This year, the Festival of ST/EVE is being held at the Melbourne Town Hall for Melbourne Fashion Week.
The Festival of ST/EVE gathers independent designers, retailers, purveyors of classic merchandise, stylists and outfitters to celebrate their unique Melbourne style.
These independent curators and creators of Melbourne style and traditionally located high above the city streets in bespoke studios and ateliers, some are tucked away in heritage buildings, and some you will find beautifully located on Flinders Lane, Little Collins or Little Bourke Streets.
Join us at the Festival of ST/EVE in the Marketplace during Melbourne Fashion Week, to meet the maker, understand their craft and shop their collection.