Johanna Arendsen has worked in private practice for 25 years, starting with the Eyes On Group in 1996, where she worked in their Collins Street practice, moving to the Queen Street Practice when it opened in the year 2000. Jo spends a lot of time specialising in computer related vision problems, contact lens wear and in addition to her passion to help people see, Jo also really enjoys the fashion side of the business.
How did you end up on Queens Street ?
We opened at Queen Street in 2000 as we saw in a gap in the market at that end of town and we haven’t looked back. It is fabulous location in the legal precinct which is a village of its own. Many of our patients know one another and both the location and word of mouth have built our practice to what it is today.
It is fabulous being part of a group of practices and in Melbourne CBD we have the Queen Street, Collins St, Docklands and Southbank practices. We also have practices in Warrandyte and the Mornington peninsula. The practices are all owned by a group of optometrist and optical dispensers. All practices are unique because of their different locations however being part of a group allows ideas and resources to be shared.
What changes have you observed in the area across your 20+ years at Eyes On Queen, and how have these impacted your business?
The optics industry has changed greatly in the last 20 years, with a very retail focus in the industry, however being independently owned by optometrists we have been able to maintain our loyalty and integrity to the profession which ultimately looks after peoples vision providing quality eyecare, glasses and contact lenses. I think this is the key to our success in all our practices.
How do you attract new clients to your business and what keeps them coming back to Eyes on Queen?
Our practice has grown every year and it is fantastic that we still attract most of our new patients via referrals and word of mouth. We do however certainly continue to market with seasonal newsletters and reminders regarding ocular health care. Our internet presence is also a big draw card with many patients finding us via a Google search- very different to the old days when the yellow pages was the ultimate advertiser!
What are 3 things we might not know about Eye health?
1. Most eye diseases are painless
2. Many eye diseases will not be noticed until they are quite advanced
3. Early detection of many eye diseases can often stop progression
Eyes On Optometrists is an independent group of optometry practices located in the Melbourne CBD, Warrandyte and Mornington Peninsula. Eyes On have been serving local communities for 20 years and with a combined 30 years’ experience the team is incredibly passionate about your eyes and caring for your individual needs.
Find out more, here.