One of the easiest and best ways to tap into Melbourne consumers is via What’s On Melbourne. Here’s what you need to know!
What they are: a trusted, independent source of up-to-date and inspiring lifestyle content, delivering to Melburnians who delivering to Melburnians who live, study and/or work within 30kms of the city·

Their mission is: to encourage visitation and spend within the City of Melbourne·

They deliver: over 52 million impressions a year, through their owned channels, bespoke content and integrated marketing campaigns including social media, website, blog, EDMs, printed guides, branded content and advertising.·

Annually they promote 8,000+ events and businesses, their websites receive over 6 million visits and 15 million page views·

Their wide-reaching eco-system of owned channels are supported through various paid content amplification methods (search, dynamic digital, outdoor and digital screens, paid social, native content advertising, radio, YouTube, Marketing and brand campaigns)·


What’s On Facebook  
Page likes: 477k+

What’s On Instagram
Followers: 249k+

What’s On TikTok*  
Followers: 5.3k+
* Please note this was started up approx. 5 weeks ago

What’s On Enews  
Subscribers: 177k+o
Sends: Every Wednesday·

Their content:
Recommends: curated lists of what and where to go, see, do, eat and buy
News: what everyone is talking about in the city right now from the newest restaurant openings, trends, sights and more.
Wish you were here: bite-size video content, from drool-worthy food crazes, the stunning rooftop bar views or awesome events
Short cut to the city: visitor guides to help you plan your visit, from kid-friendly activities to hidden shopping secretso
Share: stunning photos and videos from Melbourne’s most skilled instagrammers and influencers

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